Aigas
With over 30 years experience in delivering nature and environmental programmes to groups and individuals from around the world, Aigas Field Centre understands the importance of good design and marketing. So, in 2006, when they decided that a major revamp of their web branding was needed, they came again to Plexus.
Plexus first worked for Aigas several years ago when they needed a cutting-edge interactive multimedia CD-Rom for marketing their business in the US. This proved to be a very successful tool for them, as did the complementary web site we created at the same time. By 2006, however, it was clear that the internet had moved on, and that the re-focussing that Aigas was doing required an entirely new online look, with powerful new functionality necessary to aid dialogue between Aigas and its growing customer base around the world.
Aigas offers a wide range of programmes, both for its commercial business and for its charity projects, and a web administration facility was required to enable them to publicise these, and timeously update availability details so that site visitors were kept informed. Additionally, the programme information had to be presented in a user-friendly manner to aid in building a relationship between Aigas and potential clients, as well as increasing 'brand loyalty'.
Aias is also well know for it's connection with wildlife celebrities such as Bill Oddie (Springwatch and The Goodies), Johnny Kingdom (BBC A Year On Exmoor, and Johnny Goes to Scotland), Kate Humble (Springwatch & Autumnwatch), and Joanna Lumley (New Avengers, Cold Comfort Farm and Absolutely Fabulous), and the administrator wanted to be able to quickly add news stories about events involving them as soon as they happened to help in keeping the site fresh, interesting and attractive, especially for repeat visitors. Additionally, a facility for adding appropriately optimised web video of especially striking happenings was considered of great value - such as the Beaver, Pine Marten and Badger Diaries.
The new site has now been running for over a year, and the visitor statistics systems built-in by Plexus provide ample proof that site traffic, and customer satisfaction, continue to grow rapidly.
Plexus first worked for Aigas several years ago when they needed a cutting-edge interactive multimedia CD-Rom for marketing their business in the US. This proved to be a very successful tool for them, as did the complementary web site we created at the same time. By 2006, however, it was clear that the internet had moved on, and that the re-focussing that Aigas was doing required an entirely new online look, with powerful new functionality necessary to aid dialogue between Aigas and its growing customer base around the world.
Aigas offers a wide range of programmes, both for its commercial business and for its charity projects, and a web administration facility was required to enable them to publicise these, and timeously update availability details so that site visitors were kept informed. Additionally, the programme information had to be presented in a user-friendly manner to aid in building a relationship between Aigas and potential clients, as well as increasing 'brand loyalty'.
Aias is also well know for it's connection with wildlife celebrities such as Bill Oddie (Springwatch and The Goodies), Johnny Kingdom (BBC A Year On Exmoor, and Johnny Goes to Scotland), Kate Humble (Springwatch & Autumnwatch), and Joanna Lumley (New Avengers, Cold Comfort Farm and Absolutely Fabulous), and the administrator wanted to be able to quickly add news stories about events involving them as soon as they happened to help in keeping the site fresh, interesting and attractive, especially for repeat visitors. Additionally, a facility for adding appropriately optimised web video of especially striking happenings was considered of great value - such as the Beaver, Pine Marten and Badger Diaries.
The new site has now been running for over a year, and the visitor statistics systems built-in by Plexus provide ample proof that site traffic, and customer satisfaction, continue to grow rapidly.
Visit the website: www.aigas.co.uk
Plexus Media Ltd, 2 Bank Street, Cromarty, Ross & Cromarty, Scotland IV11 8UY Registered in Scotland: 190357
Call us for a chat and a bun on +44(0)1381 600818 or email us info@plexusmedia.co.uk
