plexus

Dundonnell Smoked Salmon has been offering high quality smokes salmon and other seafood online for many years, has an excellent reputation, and a high ranking in search engines.

In 2007, Ron Palmer, proprietor of the company, decided that the time was right to have a major revamp and redesign of their site to incorporate new branding and the latest web technologies. But at the same time it was crucial that site ranking would not be jeopardised in the process.

The new site was launched incorporating a new shopping cart system, and Plexus' trademark content management system ease-of-use, letting Ron and his staff edit the site content quickly and efficiently and process orders smoothly and promptly. The site continues to build on previous high search engine prominence, and has, if anything, improved this in the few months since launch.