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Passing Off on Adwords

This one had us confused for a while - have a look at the search results below.



Condies are a firm of solicitors in Perth, but the pink sponsored ad at the top of the page is for their competitors, Next Home Online. In general it's considered OK to have your Adwords advert appear when someone searches for your competitor*, but where it becomes a bit questionable is when you use their name in the text of your advert in a way which is intended to be misleading. Would you be misled by this? We certainly were.

Is the advert still appearing? Click Next Home Online to see.

*European court ruled on this - see this page for more info.
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Rants . . .

Dave's Rants - Mindless Throwaway Music, the word 'cool', TV News, the word 'entrepreneur, Planning Regulations, and more.

Colin's Rants - Leaf Blowers, Sports Exhausts, DVD Players, and other irritations.

Garve's Rants - Weather presenters and their misuse of the English language.

Jamie's Rants - Coming Soon. Promise

Gill's Rants - Coming Soon, if she can but overcome her natural modesty and retiring nature.

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