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Passing Off on Adwords

This one had us confused for a while - have a look at the search results below.



Condies are a firm of solicitors in Perth, but the pink sponsored ad at the top of the page is for their competitors, Next Home Online. In general it's considered OK to have your Adwords advert appear when someone searches for your competitor*, but where it becomes a bit questionable is when you use their name in the text of your advert in a way which is intended to be misleading. Would you be misled by this? We certainly were.

Is the advert still appearing? Click Next Home Online to see.

*European court ruled on this - see this page for more info.
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Rants . . .

Dave's Rants - Mindless Throwaway Music, the word 'cool', TV News, the word 'entrepreneur, Planning Regulations, and more.

Colin's Rants - Leaf Blowers, Sports Exhausts, DVD Players, and other irritations.

Garve's Rants - Weather presenters and their misuse of the English language.

Jamie's Rants - Coming Soon. Promise

Gill's Rants - Coming Soon, if she can but overcome her natural modesty and retiring nature.

Testimonials

Plexus was recommended to us when we were looking for a web design company for our new business start up. From the onset, we found the guys always delivered what we asked, in a professional and friendly manner, and most importantly for us, on time. In fact, they were the only company we dealt with during our business set up who never let us down Read More...

Plexus Media Ltd, 2 Bank Street, Cromarty, Ross-Shire, Scotland IV11 8UY

Tel 01381 600818