Chris Cardell - www.profits32.co.uk
File under 'Clever but annoying marketing'! This arrived this morning in what looked like a handwritten envelope.
Masquerading as a torn-out article from a newspaper, check the yellow post-it addressed to Dave.
A complaint against a similar junk mail campaign by this chap was upheld by the Advertising Standards Authority. See the decision here.
The junk mail 'article' itself was far too dull to bother reading, but we do feel we were misled by the yellow sticky saying:
I saw this and thought of you. This guy is brilliant. Have a look at his website.
It's difficult to see this as having any intention other than to make you believe that someone who knows you has torn out the article and posted it to you.
Would you have anything to do with this chap? We wouldn't, but pehaps some might feel that if he can be that ingenious then perhaps he's worth dealing with.
Note: within 12 hours of posting this, we'd had 20 hits from people searching Google for profits32.co.uk - this must be a pretty big campaign!
Dave's Rants - Mindless Throwaway Music, the word 'cool', TV News, the word 'entrepreneur, Planning Regulations, and more.
Colin's Rants - Leaf Blowers, Sports Exhausts, DVD Players, and other irritations.
Garve's Rants - Weather presenters and their misuse of the English language.
Jamie's Rants - Coming Soon. Promise
Gill's Rants - Coming Soon, if she can but overcome her natural modesty and retiring nature.
Can I just take the opportunity to say again how pleased we've been with the site, how well it met our rather demanding brief, and that your customer service is second-to-none as well.