New Aigas site by Plexus –
With over 30 years experience in delivering nature and environmental programmes to groups and individuals from around the world, Aigas Field Centre understands the importance of good design and marketing. So, in late 2010, when they decided that a major revamp of their web branding was needed, they came once again to Plexus. With two previous Aigas site revamps under our belt in the last 10 years, we were delighted to get the contract and continue our highly successful relationship with Aigas Field Centre and Sir John Lister-Kaye.
Plexus first worked for Aigas 10 years ago when they needed a cutting-edge interactive multimedia CD-Rom for marketing their business in the US. This proved to be a very successful tool for them, as did the complementary web site we created at the same time. For 2010 it was clear that the site and its functionality needed re-focussing, and in consultation with Warwick Lister-Kaye we have done our best to provide the Centre with the site and related tools to carry them into he years ahead.
Aigas offers a wide range of programmes, both for its commercial business and for its charity projects, and a powerful, but easy-to-use web administration facility is vital to enable them to publicise these, and timeously update availability details so that site visitors were kept informed. Additionally, the programme information had to be presented in a user-friendly manner to aid in building a relationship between Aigas and potential clients, as well as increasing 'brand loyalty'.
Aias is also well know for it's connection with wildlife celebrities such as Bill Oddie (Springwatch and The Goodies), Johnny Kingdom (BBC A Year On Exmoor, and Johnny Goes to Scotland), Kate Humble (Springwatch & Autumnwatch), and Joanna Lumley (New Avengers, Cold Comfort Farm and Absolutely Fabulous), and the administrator wanted to be able to quickly add news stories about events involving them as soon as they happened to help in keeping the site fresh, interesting and attractive, especially for repeat visitors. Additionally, a facility for building on long-term relationships with hundreds of loyal customers was required, and is provide as part of the site’s e-newsletter and contacts system.
Visit Website:: http://www.aigas.co.uk
Updates:
-
20 March 2006 – Aigas Field Centre
Aigas Field Centre has been a Plexus client for several years, and products created for them include the highly regarded ‘Aigd Aigas Experience’ CD-Rom used to spearheaas marketing efforts in the US. However, Sir John Lister-Kaye, director of the world-renowned field centre, decided that the time had come for a major upgrade to take Aigas web marketing forward to the next level. Plexus Media were commissioned to undertake a completely new design, matched to powerful new back-end capabilities. Key to the administration capabilities are facilities for promoting and managing travel programmes, educational packages and ranger training. In addition the site includes systems to assist in handling and monitoring enquiries and in maintaining effective customer relationships.All of this has been achieved with Plexus’ trademark ease-of-use for site users and administrator alike."Plexus grasped what our organization is all about very quickly and were able to translate that into a professional-looking brand for our website that would appeal to the right market for us. Plexus has helped us to create a dynamic site that will be the centre of our marketing strategy for the future."Amelia Lister-Kaye, Aigas Field Centre
-
23 February 2010 – Plexus Launches New Aigas Web Site
Having successfully developed several versions of their web site over the years, Plexus were delighted to be asked to create a brand new site for Aigas for 2010. With a combination of crisp, professional design and programming, powerful but easy-to-use back-office administration tools, and tie-ins with Twitter and Plexus’s online e-news system, the site will help them develop their brand and customer services in the years ahead.
